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Marketing Manager
Fremont, CA
Offerpal Media is the leader in virtual currency monetization for online games, virtual worlds, and social networks. The company's turnkey payment platform gives consumers the opportunity to earn or buy virtual currency by completing targeted advertising offers, or by purchasing through direct, global payment options. Since launching in 2007, Offerpal has issued hundreds of billions of virtual points to over 150 million consumers across 2,000 publishers and 190 countries.
With headquarters in the heart of Silicon Valley, Offerpal has been profitable since shortly after launching. We were founded by successful serial entrepreneurs and the management team has deep roots in online advertising, personalization, and optimization technologies. With backing by top-tier venture capital firms D.E. Shaw Investors, InterWest Partners, and Northbridge Venture Partners, we have raised sufficient capital to accelerate growth, more rapidly extend product offerings, and expand into new markets. For more information, visit www.offerpalmedia.com.
Role and Responsibilities
Offerpal is searching find a skilled and driven Marketing Manager. This role will be primarily responsible for assisting in the development and execution of a wide variety of marketing programs to support lead generation, market research, PR, Web and partner marketing activities.
Additional responsibilities include
- Manage events and tradeshow sponsorships
- Conduct lead nurturing campaigns through Salesforce
- Support PR efforts
- Support partner marketing initiatives
- Write blog posts
- Develop and distribute monthly newsletters
- Support lead management efforts and manage email campaigns
- Help develop sales collateral
Success in this role will be achieved by the Marketing Manager
- Increasing inbound leads
- Converting more leads into customers
- Improving ROI for marketing programs
Professional Experience and Personal Qualities
- 3-5 years working in marketing roles, preferably with experience in online advertising or social media
- Writing and copy-editing experience preferred
- Experience managing multiple projects; able to effectively multitask and balance multiple priorities
- Experience managing inbound lead programs
- Strong organizational skills and attention to detail
- Excellent communication skills
- Emotional intelligence, a problem solver, and a grounded, mature person
- Flexibility, resourcefulness, and the ability to thrive in a dynamic, fast-paced environment
- Undergraduate degree in Marketing/English or a relevant discipline is preferred
Qualified and Interested Candidates
If this position sounds like a fit with your past experience and future interests -- and you want to be part of the excitement of a rapidly growing business -- we want to hear from you. We have a competitive compensation structure with a generous option plan and very good benefits. Please send a resume to careers@offerpal.com.
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