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Offerpal Media Launches Multivariate Testing Platform for Online Game Developers

September 16, 2009

Self-service solution enables developers to increase revenues by testing and optimizing virtual economy variables

Fremont, CA - September 16, 2009 - Offerpal Media, the leader in virtual currency monetization, today announced the launch of its self-service Multivariate Testing platform. Designed to help online game developers increase revenues from their virtual goods and services, the platform provides a simple way to test, measure and optimize critical monetization variables including exchange rates, price points, user interface options and more. The multivariate testing is available for free to users of Offerpal Media’s virtual currency payment platform.

The initial version of the product allows developers to test their exchange rate, or rate at which real dollars convert to virtual currencies. Given the number of variables that go into determining the optimum exchange rate, it is often difficult, if not impossible, to identify through simple trial and error. Prior experience shows that an exchange rate that is too low, for instance, might not create enough perceived value, while an overly high exchange rate could lead to an inflated economy. Offerpal's testing platform provides a scientific framework for testing variations in a developer's exchange rate and optimizing the results accordingly.

“Finding the right exchange rate is one of the most crucial factors in monetizing our games,” said Markus Weichselbaum, CEO of TheBroth, developers behind popular Facebook games Barn Buddy, Kickmania and PuzzleBee. “Offerpal's Multivariate Testing platform takes the guesswork out of exchange rate testing by allowing us to pinpoint the exact rate that generates the highest Revenue Per User without inflating the economy. We commend Offerpal for delivering yet another invaluable resource to help developers make more money.”

Subsequent versions of Offerpal's Multivariate Testing platform will include features that let developers test critical elements including:

User interface options—such as background colors and font choices—to discover which combination encourages the most clicks and conversions
Different prices points for virtual goods and services, to understand which pricing strategy monetizes best
The offer mix, measuring the monetization impact of including or excluding certain advertising offers or categories of offers
Which tab within the Offerpal I-Frame (“All” offers, “Free” offers, “Mobile” offers, “Survey” offers, etc.) generates the best performance when set to the default tab.

“Based on our experience having issued more than 30 billion virtual points, one of the clear needs we identified for our partners is helping them establish an effective exchange rate,” said Anu Shukla, Founder & CEO of Offerpal Media. “This new product is designed to help developers easily identify the ideal exchange rate that monetizes effectively while delivering an optimum user experience.”

Game developers interested in learning more about Offerpal's Multivariate Testing platform or the company's complete suite of monetization, analysis and distribution services can visit www.offerpalmedia.com.

About Offerpal Media

Offerpal Media is the leader in virtual currency monetization for online games, virtual worlds and social networks. The company's turnkey payment platform gives consumers the opportunity to earn or buy virtual currency by completing targeted advertising offers or by purchasing it through direct, global payment options. Since its launch in 2007, Offerpal has issued more hundreds of billions of virtual credits to over 115 million consumers across 1,200+ publishers. The company is headquartered in Fremont, California. Investors include InterWest Partners, North Bridge Venture Partners, and D. E. Shaw Ventures. For more information, visit www.offerpalmedia.com

Contact Information

Julia Konstantinovsky
Atomic PR
415.402.0230
julia@atomicpr.com