"We love Offerpal Media! They have a very cool product to monetize our apps and we are pleasantly surprised with how much money we are making from them!"
- Jason Holloway, Apps-O-Rama

"The Offerpal Media advertising platform has led to significant revenue growth for our application. It's also taken a major burden off my shoulders. I hardly have to do a thing! You have such a great product, your team is awesome, and I am amazed at how little work we have to do to make money with Offerpal."
- Bryan Freeman, HitGrab Inc.

Virtual Currency Analytics FAQ

Q: What can I learn about my virtual economy by using this analytics tool?

A: Our Virtual Currency Analytics package helps social publishers understand the dials and levers that have the biggest impact on their monetization efforts. We give you the power to "slice and dice" your data any way you’d like. Enter up to seven different attributes you want us to track-such as User Level, Character Type, Install Source, etc.-and we’ll provide detailed analysis of the related user behavior and revenue performance, helping you optimize your virtual economy for maximum revenues.

Q: How do I get set up?

A:In order to start using Offerpal’s Virtual Currency Analytics, you’ll first need to configure the attributes you want us to track. First you’ll need to contact your Offerpal account manager or send an email to publishersupport@offerpal.com so we can enable the feature in your reporting console.

You then login to the reporting console and select "Configure Attributes" from the drop-down menu in the "Advanced Analytics" tab. Give your attribute a label, select the type of number the attribute represents (integer, decimal, date, or string), and click "Add." We’ll then provide you with an updated I-Frame URL for you to copy and paste into your HTML. And that’s it. The reports on your custom attribute(s) will start appearing the next day.

Q: What attributes can I follow?

A: You can follow any attribute you choose, as long as you are collecting it in your own database. Popular examples include User Level, Account Age, Character Type, Lead Source, and Demographics, but you are by no means restricted to just these.

Q: How many attributes and values can I assign to my application?

A: We allow publishers to assign up to seven attributes for each application, with up to 1,000 values per attribute. Imagine how many different reports you can run with that much data.

Q: What graphs are available through your reporting?

A: We provide two basic types of graphs - Attribute Graphs and Trend Graphs. The Attribute Graphs provide monetization details on a specific attribute such as User Level or Character Type, allowing publishers to chart the performance of a pre-assigned attribute by any of the available metrics, including Revenue, Impressions, Unique Visitors, etc. The Trend Graphs chart the performance of a specific value within an attribute over time. For instance, you could chart the revenue metrics from users at Level 1 within your application over the past 30 days. Both types of charts can be broken down by date range, country, and any of the available metrics.

Q: What metrics are available?

A: You can track your monetization performance for any specific attribute based on the following metrics: Revenue, Impressions, Unique Visitors, Offer Clicks, Offer Completions, Currency Posted, eCPM, Click Through Rate, Conversion Rate, Revenue Per Click, and Earnings Per Click. Any or all of the metrics can be tracked individually or all together in a single report.

Q: How far back can your reports go?

A: Our reports provide a 90-day rolling window, so that you can track your monetization performance for the previous three months.

Q: How often are your reports updated?

A: Reports are updated once a day, covering activity up to the previous day.

Q: Do your reports come with any extra "bells and whistles"?

A: Absolutely! Our easy-to-use, Flash-based reports allow you to click and drag on the graph in order to zoom in on any specific time period, exposing a sliding bar that can easily shift your time window. The Trend Graphs also come with a convenient function that lets you graph the average value of any specific attribute. We’ve also made it really easy to toggle back and forth between different values, different attributes, different countries, etc.

Q: Who do I contact if I have any more questions?

A: Please contact your account rep, or send an email to publishersupport@offerpal.com.