White Paper

'Tis the Season: Boost Your Virtual Goods Sales for the Holidays - November, 2009

Traditional retailers do anywhere from 25 to 40% of their annual sales during the holiday season, according to the National Retail Federation. But what about non-traditional merchants that sell virtual goods -- the developers of online games and social networks that sell digital items such as virtual gifts, in-game functionality, or decorative goods? What can they do to capitalize on the holiday season? Our latest white paper examines the strategies employed by popular social games apps and web sites during the recent Halloween season to provide tips on what you can do to boost your holiday sales.

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