Offerpal Media Launches Onboarding Application For MySpace Platform

Allows MySpace developers to start monetizing their applications in minutes

Fremont, CA, September 3, 2008 – Offerpal Media, the first "Managed Offer Platform" for applications on Facebook, MySpace, Bebo, hi5 and other social networks, today announced the launch of its MySpace native onboarding application to help application developers implement Offerpal's turnkey advertising solution quickly and seamlessly. Though the company already powers ad supported payments on such Top 20* MySpace apps as Own Your Friends!, Mobsters, Super Pets, Heroes, Speed Racing and others, the move now allows applications of any size or category to onboard and begin generating revenue in less than an hour. The application is available at http://www.myspace.com/offerpal.

"There is a tremendous opportunity for application developers to continue to grow their businesses on the MySpace platform," said Kyle Brinkman, Vice President and General Manager, MySpace Developer Platform. "We're glad to see Offerpal launch an onboarding app that helps application developers engage their users, increase their installs, and generate a strong revenue stream."

Offerpal Media's monetization platform has pioneered an innovative engagement-marketing model in which users can earn points, rewards or other types of virtual currency by participating in uniquely engineered offers such as free trials, surveys, big-brand discounts and more. The full-service platform appears in an I-frame within an application and comes complete with more than 1,000 advertising offers that are targeted to individual users based on behavioral patterns, relevance to the social graph, and Offerpal's proprietary targeting algorithms. Offerpal Media also provides its application partners with 24/7 customer support, real-time reporting, custom account management and more.

"The MySpace platform is of great strategic importance to us, as it is to the entire application developer community, and we're committed to giving developers tools and guidance to generate more revenue from their MySpace apps," said Offerpal Media Founder and CEO, Anu Shukla. "Today's launch strengthens our position as the leading monetization platform on social networks."

A variety of unique advertising formats and solutions are available for MySpace applications aside from the main Managed Offer I-Frame. For instance, developers can employ targeted banner ads within their application to encourage users to earn more points or virtual currencies by participating in relevant offers. Other formats include Reg-Path offers, Prestitial offers, a Shopping I-Frame and more. Offerpal Media also offers a powerful App Install program, allowing developers to grow their apps on a Cost-Per-Install, Cost-Per-Click or Free Click Exchange basis.

To learn more about Offerpal Media, visit www.offerpalmedia.com

About Offerpal Media

Offerpal Media is the first "Managed Offer Platform" for social applications, online communities and e-commerce sites. The company's turnkey platform allows developers of social applications on networks such as Facebook, MySpace, Bebo, hi5 and others to monetize their traffic through uniquely engineered offers. Meanwhile, advertisers can tap into Offerpal Media's expansive network to reach more than 50 million highly engaged and targeted consumers on social networks. The platform also helps online merchants generate incremental revenue by using ad offers as an alternate payment method. Based in Fremont, CA, and backed by top-tier venture capital firms, Offerpal Media features an experienced management team with deep roots in online advertising, personalization, and optimization technologies. For more information, visit www.offerpalmedia.com

*Based on Most Installs as of 8/12/08.

CONTACT:

Offerpal Media
Matt McAllister
Director of Marketing
(510) 257-5619
mmcallister@myofferpal.com