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Senior Product Manager, Optimization

For a groundbreaking online advertising startup

Fremont, CA

Offerpal Media is the first "Managed Offer Platform" for social applications, online communities, and e-commerce sites. Our turnkey platform allows developers of social applications on leading networks (such as Facebook, MySpace, Bebo, hi5, and others) to monetize their traffic through uniquely engineered offers. Concurrently, advertisers tap into Offerpal's expansive network to reach more than 50 million highly engaged and targeted consumers on social networks. The platform also helps online merchants generate incremental revenue by using ad offers as an alternate payment method. Offerpal Media is headquartered in the heart of Silicon Valley, backed by top-tier venture capitalists, and features an experienced management team with deep roots in online advertising, personalization, and optimization technologies.

Role and Responsibilities

We are rapidly expanding our product offering and platform, and are searching to find an experienced Senior Product Manager for Optimization to join the team. This Senior PM will be the point-person on the business/product side for our core optimization platform for the ad network. Responsibilities will include evaluating, prioritizing, defining, and launching the various algorithms, data, heuristics, systems, and methods we need for the targeting and optimization of our ad network. The Senior PM will interface with the research, engineering, data, product, and executive management teams.

Work with the research team to help evaluate and productize their findings, as well as help guide future research and testing efforts
Prioritize which targeting/optimization features to build next
Define what we need to build...and get it built and launched! Analyze the results

Success in this role will be measured by the Senior PM

Launching new optimization features and systems quickly and on-schedule
Increasing Network eCPMs as a direct result of new targeting and optimization features or approaches

Professional Experience and Personal Qualities

This is a highly specialized role -- candidates must come from the online advertising optimization world with deep, hands-on experience in the online advertising domain. This Senior PM must have deep knowledge in the areas of optimization and targeting (specifically) and at least 5 years experience in the online advertising space (broadly.) He/She must be able to span the functions of detailed quantitative analysis, big-picture concept thinking, and prioritization - and must provide executable leadership around prioritization, definition, and delivery of optimization products and features.

5-15 years experience in technical software product management. Successful experience driving the delivery of scalable, Web-based advertising products is required
Deep Excel skills; good database skills (nice, but not required)
Must be very quantitative; statistics package skills (nice, but not required)
Must deal well with managing complexity and be able to prioritize in the absence of complete information
Must be able to drive projects to completion on-time
Well organized with strong attention to detail
Excellent written and verbal communication skills
Must be able to excel in working cross-functionally across departments and teams within the company
Flexible, adaptable, and able to manage multiple tasks in a dynamic, fast-paced environment
Undergraduate degree in a technical field, such as computer science or engineering is desirable; Master’s or Ph.D. is helpful and not required.

About Offerpal Media

Offerpal Media provides innovative online consumer acquisition services on a pay-for-performance basis. We enable online merchants and advertisers to grow revenue, acquire quality customers, and maximize brand reach through blogs, Websites, and social networks.

Our turn-key, full-service platform enables publishers to monetize their social applications; online merchants to generate new leads and increase conversions; and advertisers to reach their precisely targeted consumers. We have one of the largest networks of premium advertisers and more than 500 uniquely engineered offers. Offerpal Media is a fast-growing startup founded by successful serial entrepreneurs and funded by top-tier venture capital firms D.E. Shaw Investors, InterWest Partners, and Northbridge Venture Partners. For more information, visit www.offerpalmedia.com.

Qualified and Interested Candidates

If this position sounds like a fit with your past experience and future interests -- and you want to be part of the excitement of a rapidly growing business -- we want to hear from you. We have a competitive compensation structure with a generous option plan and very good benefits. Please send a resume to careers@offerpal.com.

Recent News and Events

Offerpal is Hiring
Offerpal Secures $15M to Drive Growth and Innovation in Monetizing the Social Web
Offerpal Named AlwaysOn OnMedia 100 Winner
Offerpal Launches Monetization Platform for iPhone Apps
Read our blog: http://myofferpal.wordpress.com
Follow our Tweets: http://www.twitter.com/Offerpal