White Papers

Monetizing Dual Currency Economies in Online Games - October, 2009

With so many online game developers monetizing through in-game virtual currency, they face many of the same issues that leaders of real-world economies must deal with every day--inflation and deflation, balance and disparity, supply and demand, security and fraud prevention. One common way many developers have chosen to deal with these challenges is to implement a dual-currency system. In this white paper, Offerpal provides an overview of dual currencies and how they can help developers monetize and engage their users while reducing fraud and balancing their economies.

Integrating Offerpal into zembly Applications - June, 2009

Zembly is a hosted web application development and runtime platform that lets people build widgets and social applications by tapping into the power of the crowd for faster and easier development. With zembly, you can build apps for platforms such as Facebook, OpenSocial, meebo, iPhone, and Google Gadgets. This wiki-based white paper shows developers how to integrate Offerpal Media's virtual currency monetization platform into applications built on zembly.

Monetizing Virtual Currency in Social Applications and Web Sites - November, 2008

A new boon is taking place on the Internet. For community-oriented web publishers like social networks, social applications, virtual worlds, MMOGs and other social properties on which traditional advertising has produced such little revenue per user relative to other sites, a new market, led by the proliferation of virtual currency and virtual goods, is rapidly expanding. Today, there is little doubt that virtual currency is the most effective way for publishers to monetize their traffic. The point of this white paper is to help show them how.