White Papers

Beyond the Offerwall: Monetizing virtual currency through in-game promotions - June, 2010

A white paper on best practices to help game developers and social publishers monetize virtual currencies through in-game promotional offers and alternative payments. A case study reveals actual data from in-game promotions the company conducted with several of its top publishing partners in May, 2010. Key findings include:

• Developers experienced a more than 3x increase in offer-based advertising revenue versus normal daily revenue
• 93% of the users who completed ad offers through the in-game promotions were new users who had never taken part in an offer in that game before
• Within the first week after completing an in-game promotional offer, over 10% of these newly monetized users had returned to fill out another offer or make a direct payment
• The effective CPM rate was $2.03, compared to typical CPM rates in the range of $0.10 to $1.00.

Tis the Season: Boost Your Virtual Goods Sales for the Holidays - November, 2009

Traditional retailers do anywhere from 25 to 40% of their annual sales during the holiday season, according to the National Retail Federation. But what about non-traditional merchants that sell virtual goods -- the developers of online games and social networks that sell digital items such as virtual gifts, in-game functionality, or decorative goods? What can they do to capitalize on the holiday season? Our latest white paper examines the strategies employed by popular social games apps and web sites during the recent Halloween season to provide tips on what you can do to boost your holiday sales.

Monetizing Dual Currency Economies in Online Games - October, 2009

With so many online game developers monetizing through in-game virtual currency, they face many of the same issues that leaders of real-world economies must deal with every day--inflation and deflation, balance and disparity, supply and demand, security and fraud prevention. One common way many developers have chosen to deal with these challenges is to implement a dual-currency system. In this white paper, Offerpal provides an overview of dual currencies and how they can help developers monetize and engage their users while reducing fraud and balancing their economies.

Monetizing Virtual Currency in Social Applications and Web Sites - November, 2008

A new boon is taking place on the Internet. For community-oriented web publishers like social networks, social applications, virtual worlds, MMOGs and other social properties on which traditional advertising has produced such little revenue per user relative to other sites, a new market, led by the proliferation of virtual currency and virtual goods, is rapidly expanding. Today, there is little doubt that virtual currency is the most effective way for publishers to monetize their traffic. The point of this white paper is to help show them how.